The Filipino Dream: Franchising & Food Tasting

* Disclaimer: This post is not sponsored by the company The Filipino Dream. All that is written are based on my firsthand experience and opinion on how I understood their explanations.*

Last Saturday, my boyfriend’s sister, Ate Kath invited me to blog a food tasting event somewhere in Greenhills. I said, YES, because…food. 😜😜😜

Kidding aside, being a newbie blogger I find this as an opportunity to make use of this writing hobby of mine and explore new things as well. Little did I know that this food tasting event would also give me the knowledge of how franchising a food cart business works. So here it begins…

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The company was started by Mr. Frederick Tan in 1992 which started by supplying siopao, kikiam, fishballs and etc to the market. It grew into something big where Mr. Tan opened a franchising business to help Pinoys in starting up a small business. And what better way to help them even in small ways than in food carts.

The Filipino Dream today is located in 3rd Flr. City Center Ortigas Bldg., Ortigas Ave, San Juan, Metro Manila. They offer a wide range of food cart businesses. From noodles, to siopao, to burgers and fishballs. They also offer packages of 100k and 52k to choose from.
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According to the person assigned to discuss to us the products, Melody, told us that TFD requires no royalty fee which means all profits are yours. The contract lasts for 3 years and is renewable for a fee of 6,500php along with the renovation of the cart. Aside from that, you are free to train any person you wish to assign in the food cart anytime and is given a free uniform. On each referral you also make for those to wish to purchase a cart from TFD, a fee is given back to you.
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TFD is quite lenient with how you wish to customize your food carts. As long as you do not place your cart within the 500 meters of another TFD cart with the same products. However, if you own a TFD cart that carries different products you may place it within that 500 meter radius. You are also given a free hand on your preference on what drinks to sell along with the cart.

Our discussions went really long as it somewhat helped me understand at least a little on how the food cart franchising business works. And now for the foodtasting event! 😛😛😛 The room was actually jam-packed so we waited and reserve our orders so as not to miss the food. But as you all know, I have a limited variety of food choices to eat when it comes to Chinese cuisines. The pork matter it is.

Since most of the food cart’s products are Chi-noy (Chinese-Pinoy) related. Rest assured that most of their meat would be pork. Nevertheless, I am glad Sunny came along to eat my share and give his opinion as well.
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Thoughts: I really like the noodle cart, where you have a free rein to season your noodles. You may add toppings of siomai, togue and so on. The sauces vary from soy sauce, teriyaki and spice it up with a chili paste. We chose siomai for the toppings, and according to Sunny, they were meaty. Compared to others who are mostly composed of flour. They also offer up burgers where siopao buns are used. Crisped into perfection. They look scrumptiously yummy but the patty is made of pork 😟😟😟. So bye-bye burger.
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Overall this experience is quite memorable. Learning new things is indeed refreshing. Sometimes, we think we know everything there is to know and we are surprised to learn something new. In my case, I thought food cart franchising would require an incredible amount of money. Well, it does but their’s is considerably cheaper. However, this is all in your discretion.

In case you are interested in having a business of your own, you may contact:

Ms. Kath- 09064661140

Merci beaucoup et á bientôt!

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